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rodeo: team roping
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| Spin to Win: The First Decade |
| Story by Kendra Santos |
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Clay, Kendra and Jake: ProRodeo Hall of Fame Induction Day, 1997.
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I had two
tiny feet in my left hand and a dirty diaper in my right when I got the call.
Some guy by the name of Tom was on the other end of the line, and I’d been
recommended to him as a person who might be a fit for his new pie-in-the-sky
publication project. I cradled the phone with my neck so I could carry on with
the Pampers shuffle while listening to the friendly voice’s pipe-dream
proposition regarding a black-and-white team roping newsletter.
The voice
of that prospective publisher belonged to Tom Winsor, and his plan was simple
enough. He basically envisioned a 24-page, subscriber-based newsletter with a
plain Jane design format he described as “cookie cutter,” which would allow tips
and stories to be dropped in with minimal muss and fuss.
I heard
Allen Bach speak on the topic of “divine appointments” this past November, and
when he was done I told him I thought he was talking directly to me and about
me. Tom’s call that day definitely fits the bill of a “divine appointment,”
where people are put in our path for a reason we may well not even realize at
the time. Serendipity (which is defined as “a natural gift for making useful
discoveries by accident”) is sort of a synonym, and seems to so well describe
the charmed path of my career. I often wonder how one person could ever deserve
to be so lucky.
To flash
back a little over a decade and set the stage that was at that time my life, it
was the end of 1996 when I got that fateful call. My husband and I had recently
taken the leap of faith of our young married lives, and honestly had no idea
where it would land us. I quit what I was sure at the time was my ultimate dream
job as editor of the ProRodeo Sports News, and he left his 15-year position
running multi-million-dollar commercial jobs for the company in Colorado Springs
that employed his dad his entire career.

Clay, Kendra and Jake Spinning and Winning on Clay’s tailgate in a contestant parking lot, 2002
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We sold our
place in Colorado, and headed West to my native
country in the scenic sticks of California’s
Central Coast. We had two little guys—Lane was 3,
and Taylor was 1 when we moved—and no jobs or
house to go to. All we owned in California was a raw piece of land with no
well or power, which we’d purchased sight unseen via faxed photos from my
realtor sister-in-law Terri. And we didn’t even own that free and clear. After
scraping up the down payment from the sale of our place in
Colorado and borrowing against everything we
owned and even my brother-in-law Kurt’s truck, the mortgage on it technically
meant that some finance company with offices in
Chicago and
New
York owned it. But we had a
dream. My big
brother, Blaine, voluntarily flew to Colorado to drive my wheels to
California so I wouldn’t have to put the
babies through the torture of 24 hours in car seats. My little brother, Wade,
let us land at his and Terri’s house, so we had a roof over our heads upon
arrival. My first strike of serendipity was a job offer to be Editor in Chief of
the Professional Bull Riders (PBR) magazine, Pro Bull Rider. The PBR was brand
new, but all the best bull riders of that era were already my dear friends
thanks to our shared rodeo roots. It was a perfect fit for me.
And to my
great fortune, there were others. Ropers Sports News started paying me for
stories when I was a teenager working on my journalism degree at Cal Poly, and
hasn’t ever stopped. American Cowboy magazine had signed me on as their rodeo
editor when they launched their success story in 1994. There were stories to
write for Western Horseman and other magazines I’d read since I was a kid. I was
one lucky girl, and I knew it.

Rich Skelton, Kendra and Speed Williams at the conclusion of the 2002 Wrangler National Finals Rodeo, where Speed and Rich set a new record for consecutive world team roping titles with six—of an eventual eight.
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Within a
month or so of heading all the way West, we moved into the rickety old
single-wide ranch-hand trailer on the neighboring ranch. My dad had scouted it
for us while there on a colicking-horse house call. It was vacant, and just a
few barbed-wire fences away from the site where we were to start building our
new home and our new life. The humble abode was more than a little ranchy, but
then some people might describe me that way, so that really wasn’t a
problem. No one will
ever accuse me of marrying for money. When I met my future husband, he was
living in a 1969 single-wide in which he woke up to a foot of snow on the
kitchen table on many a winter’s wind-chilled morning. The wind blows a lot out
on the plains of Falcon, Colorado, so his roof was secured by a solid
string of old tires. Each room, and there were only five of them, had its own
disgusting, dirty, worn-out color of carpet-remnant flooring, ranging from hot
pink to olive green, turquoise to a gold-and-brown speckled shag. It was lovely,
to say the least.
We went
ahead and built a nice little custom country home to go with his big barn and
arena, but sold all that when we took the cross-country plunge. The basic reason
for that, by the way, was our uncompromising commitment to raising our own kids.
Dream job or not, dropping our babies off at day care, as wonderful as those
people were, and crying all the way to work every morning because I missed them
so much just wasn’t cutting it.

Jake, Kendra and Clay wrapping up a 2003 photo shoot at Clay's house in Glen Rose, Texas
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Anyway, the
trailer we called home while building our simple but wonderful straw-bale house
here in California was a couple of comfort levels down
from the Colorado shack. The
California counterpart was also home to
lizards, snakes, mice and flocks of flies, courtesy of holes in the screens and
gaping cracks in the windows. You couldn’t take a bath or shower without a small
frog jumping into the tub from the spigot and a jolting shock from the handle,
due to dangerously scary and flat faulty electric wiring. But the
price was right—we didn’t have to pay rent in exchange for 40 hours of ranch
work every month—and the location was perfect. It was a complete and total dump,
but we laughed, called it a “character builder” and chose to appreciate the
gorgeous, grassy pastures and oak trees that surrounded us instead of
complaining about the lack of heat, air conditioning or a
dishwasher.
Back to
Tom’s particularly interesting proposition, I honestly had mixed feelings.
Having grown up in the arena, the topic was certainly straight up my alley. But
at the time, Tom’s creative concept was way outside the bounds of any box before
it. To his credit, he didn’t blow any smoke up my butt or back me in a corner.
And to mine, I admitted to him on that very first call that I wasn’t sure it
would fly, and that I wasn’t interested in seeing anyone—even a perfect
stranger, which he was to me at the time—pitch money out the window if it didn’t
work. I believe my exact words to him were, “I love team roping and everything
about this sport, and it’s certainly an interesting idea. But to be honest, I’ll
give it six months.” Also to
Tom’s credit was the deal sweetener that Jake Barnes would be part of the team.
I’d written many a world championship story on Jake by then, and thought the
world of him from day one. So with, “If Jake’s in, I’m game to give it a shot,”
we were off and running.

David shares some of his Keys to success, 2004.
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The first
issue was written in January 1997, and hit readers’ hands in March that same
year. “Spin to Win with Jake Barnes” was front and center on the cover, and the
subhead said, “The Secrets of Seven-Time World Champ Jake Barnes.” Also on the
cover was a sketch of Jake turning a steer for his fellow legend, Clay O’Brien
Cooper, a mug shot of Jake, a shot I snapped of Steve Purcella and Steve
Northcott being crowned the 1996 world champs, and a picture of Jake spinning a
steer for son Anthony in their Arizona arena.
The content
of the issue marked “Volume 1, Number 1” included a welcome letter from Jake, 12
keys from him on handling cattle, feature stories on Joe Beaver and Mike Beers
winning the team roping at Odessa, and Paul Griemsman and Bret
Tonozzi winning Denver. I also wrote about Walt Rodman,
Cody Cowden and PRCA rookie Kyle Lockett hitting black ice and wrecking their
rig en route to Denver, and the hours it took to free
their horses from the trailer wreckage using the “Jaws of Life.”

Shooting the breeze with "Cheese" Purcella, Decatur, Texas photo shoot, 2004.
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There was a
story on Purcella and Northcott’s world championship drive; a letter to readers
from Tom; a few pages of Arena Supply items on sale; a how-to piece on building
“handy, yet inexpensive saddle racks;” an article written by Tom featuring
reining horse trainer Steve Schwartzenburger’s thoughts on the importance of
fundamentals; my dad’s first Spin Vet Column, which covered such subjects as
keeping the roping horse sound, disclosed the fact that he does not believe in
gimmicks and featured photos of him winning the all-around for the second time
at the Cow Palace in his younger years and heeling a steer for Dick Yates at the
Oakdale Rodeo; a Header Box with Steve Purcella on Getting Great Starts and a
Heeler Box with Steve Northcott on Rope Care, both written by my brother Blaine,
who was our field editor in the early going; a listing of upcoming ropings
across the country; an offer to readers to run free classified ads in upcoming
issues; and one last tip from Jake on the importance of practice. Our mission
statement from the start was to give readers a lot more than their money’s worth
(a one-year subscription for the original monthly newsletter was $24) in every
issue. We made a pact never to stop striving to be better, to try our guts out
for as long as it lasted, and got busy.

Eight straight for Speed, 2004 NFR.
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A few years
in, after his team-player participation in a few previous photo shoots, Clay
came on board in an official capacity, and rightly so. Given the fact that for
much of their careers you could hardly speak one’s name without the other’s, we
all agreed it was simply the right thing to do. Judging by your response, you
agreed. Ten years
later, we’re humbled to consider how far we’ve come, and grateful to all of you
who share our passion for this sport. I ate crow on my “I’ll give it six months”
statement years ago, and happily so. Our December 2005 issue was a whopping 130
pages (our very biggest and fattest to date was October 2002 at 156 pages) of
four-color, glossy splendor, and I’m so proud of the fact that some things
haven’t ever changed—like our $24 annual subscription
price.

They don't make 'em any better-ropers or people-than Jake Barnes.
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In the
beginning, we set out to entertain and speed up the learning curve of our
intended target audience, which was beginner- and intermediate-level ropers.
It’s been an awesome and flattering surprise to see the top-15 types reading
this thing, too. Every time I get a subscription call from one of the big dogs,
or see a copy of Spin on the dash of their trucks, it blows my mind and makes me
smile. What a cool and unexpected compliment. My career
has been the most amazing series of fortunate phenomenon such as this one. How
is it possible that I get paid to visit with my friends? I work hard, don’t get
me wrong. Las
Vegas has nothing on me. I’m “Open 24/7,”
too. But it’s my sincere pleasure to share pointers and personalities from this
sport we all love so much.

Spin to Win Editor Job Description: Journalism degree, editing and writing experience required; efficiency in wrapping and unwrapping steers a plus.
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We put a
10-foot paved porch all the way around our dream house, so the boys could circle
the wagons on roller skates, bikes and skateboards on rainy days. Inside, the
wide-open great room is spacious enough to allow for a roping dummy, basketball
hoop and arcade-sized air hockey table. The view out our biggest window looks
out to the pipe arena that took a couple years to complete, money and time to
weld permitting. This loft office where I spend so much of my time, which also
serves as a shrine to some of my all-time favorite cowboy friends like Ty
Murray, Jake and Clay, has a couple of windows in it. If you look way out over
the next hill, you can see that old ranch-hand trailer off in the distance. It’s
a sight that reminds me to suck it up and get my work done. Surely I have enough
character by now that there’s no need to go back. Lane and
Taylor are 13 and 11 now. Wow. Where has it gone? We’ve enjoyed every minute of
them, and continue to gauge our success as parents and people by the time we get
to spend with them. My career is cresting, and life is good. I only wish I could
slow things down and make these precious moments last a little longer. Some
things haven’t changed, and sometimes that’s a good thing.

Clay Tryan, Kendra and Patrick Smith
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We finally
broke down and bought the boys a pool table for Christmas. We’ve talked about
doing it for years, but really didn’t have the room. We finally dug deep enough
to find a solution: My desk had to go. I now work on an antique harvest table
that’s shoved over in the corner, and happily so. An office that doubles as a
pool hall. How do you beat that? Thanks,
Tom, for taking a chance on your dream. Great idea. Sorry for coming so
dangerously close to laughing in your ear on that first phone call. It won’t
happen again.
Thank you,
Jake and Clay, for being class acts and two of my favorite people in the whole,
wide world.
And you—the
one who’s reading this right now—thank you maybe most of all. It’s been a ride
we’ll never forget, and we wouldn’t have saddled up in the first place if not
for you.
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Stumble It!
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Spin to Win: The First Decade
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