Union City, CA – November 1, 2007 – Ariat International, Inc., the innovation leader in performance equestrian footwear, announced today the debut of the Monaco Series, a collection of luxury English boots. Combining European elegance and style with Ariat's exclusive ATS® technology, the Monaco series offers “A” Circuit and International Riders top of the line show boots with the chic sophistication, fit and craftsmanship previously only available in custom boots.

With its square toe profile and beautiful silhouette that accentuates the length of the leg and slims the ankle, the fashion forward Monaco Field Boot features the finest quality leather in show boots. The rich appearance, high shineability and supple comfort are compliments of the ultra-soft premium baby French calf leather. Premium full-grain leather lining, exquisite sterling silver details and a genuine leather outsole combine for the utmost in European elegance and tradition. Full-length zippers and leather stretch panels offer a custom fit, and an inner calf panel of oiled leather provides exceptional grip in the saddle. Monaco is a product developed to exceed the expectations of the most discerning riders.

For those who prefer paddock boot styling, the Monaco Series offers both zip and lace paddock boots. Featuring luxurious European calf leather with premium leather lining and a leather outsole, the Monaco Paddock Boots include a twin gore topline for extraordinary fit and comfort. The lace paddock features a back zipper for ease of entry. The Monaco Half Chap incorporates an elegant high Spanish cut topline, an oiled leather panel for exceptional grip and durability, and a full-length stretch leather inner panel for fit. When paired together, the Monaco Paddock Boots and Half Chap system truly give the look of a European style field boot.

“With the Monaco Series, we can now offer our customers the benefits of a custom boot without the wait,” said Beth Cross, President and Chief Executive Officer of Ariat International. “Combining European luxury, extraordinary fit and Ariat exclusive performance technology, the Monaco Series is truly the ultimate in style and elegance!”

About Ariat International, Inc.
Ariat International, Inc. is a leading manufacturer of innovative performance equestrian footwear, apparel, handbags and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit www.ariat.com.