Alltech, a global leader in animal health and nutrition, is proud to announce
that the BBC, one of the largest broadcasting corporations in the world, will
provide coverage of the Alltech FEI European Championships 2009. Thirty-two
nations and 150 riders are expected to take part in the event held in Windsor,
United Kingdom, from August 25-30, 2009. It is the first time that the European
Jumping Championships and the European Dressage Championships will be held at
the same venue.
“Set against the historic background of Windsor
Castle and under the patronage of Her Majesty the Queen, the Alltech FEI
European Championships 2009 promise to be an amazing prelude to the Alltech FEI
World Equestrian Games in 2010,” said Dr. Pearse Lyons, president and founder of
Alltech. “The BBC’s decision to broadcast the Alltech FEI European Championships
2009 reemphasizes the significance of this event, and we are delighted that
their initiative will serve to bring the excitement into the homes of millions
of television viewers worldwide.”
“The Alltech FEI Jumping &
Dressage Championships represent a huge opportunity for us to highlight
equestrian sport at its very best,” said Michael Cole, deputy editor of BBC
Sport. “In the run up to London 2012, we know the Championships will have a big
appeal, and the BBC is pleased to be able to offer equestrian fans the chance to
watch the top riders in Europe compete in a major Championships held in the
UK.”
“The Championships are rapidly building momentum, and we
are delighted they are receiving such formidable backing from international
sponsors such as Alltech and now the support of our national broadcaster, the
BBC,” said Simon Brooks-Ward, show director of the Alltech FEI European
Championships. “The plan to stage both the FEI Dressage and Jumping
Championships at the same time in Windsor is being very well-received, and we
are encouraged by the number of people who have already booked their seats for
the Championships.”
The BBC’s programming will include coverage of
the individual finals of the dressage and jumping as well as the team jumping
competition. For ticketing and further information on the confirmed program of
events, visit
http://www.alltechwindsoreuropeans.com/Alltech
is the proud sponsor of the Alltech FEI World Equestrian Games 2010™ to be held
in Lexington, Kentucky, from September 25th to October 10th, 2010 and the
Alltech European Championships to be held in Windsor, United Kingdom, from
August 25th to 30th, 2009.