Record-holding rodeo champion Jim Shoulders was a hero in the eyes of the entire western industry. He was also a fixture in the heart of the Wrangler brand, which is why Wrangler is proud to offer an exclusive line of men’s shirts paying tribute to Shoulders and his charitable cause, the Justin Cowboy Crisis Fund (JCCF).

Available in western specialty stores in 2008, the line of Wrangler Gold Edition shirts will feature a commemorative hang-tag honoring the inspirational cowboy. Original artwork from the National Cowboy and Western Heritage Museum makes for a collector-level hang tag, and a portion of proceeds from shirt sales go directly to the JCCF.

Intimately familiar with the hardships of dealing with rodeo-related injuries, Shoulders inspired the creation of the JCCF to financially assist injured athletes. The Wrangler brand is honored to pay tribute to his legacy by contributing to the Foundation in his name.

Wrangler salutes Jim Shoulders: The brand’s longest-running supporter and endorsee, an original fit model, inspiration for the 13MWZ Cowboy Cut jeans, an icon in Wrangler ads in the 1950s and 1960s, and a man who was true to his word.

For more information regarding the Wrangler family of products, or to locate the Wrangler western wear retailer nearest you, visit www.wrangler.com or call (888) 784-8571.